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NEW DELHI: Adar Poonawalla-led Serene Productions announced that it will invest Rs 1,000 crore into Karan Johar’s Dharma Productions and Dharmatic Entertainment. Serene Productions will hold a 50% stake in Dharma, with Karan Johar retaining the remaining half.
The collaboration aims to transform content creation, distribution and audience engagement by integrating advanced technologies and pioneering production methods, a company statement said.
Johar as the executive chairman will spearhead the company’s creative vision, while Apoorva Mehta, as CEO, will work with Johar in steering the strategic direction and overseeing the operational excellence of the organisation, a company statement said.
India’s entertainment industry has experienced significant expansion, driven by surging digital penetration and a diverse audience seeking high-quality content across multiple platforms, with growing global relevance. This strategic partnership between Serene Productions and Dharma is designed to capitalise on these opportunities by combining Dharma’s rich legacy in storytelling with Poonawalla’s strategic acumen and resources.
By leveraging this synergy, Serene Productions and Dharma seek to meet the evolving demands of today’s digitally savvy consumers, while pushing the boundaries of creative storytelling. Together, they aspire to shape the future of entertainment for digital-first generations, embracing new platforms and formats to deliver compelling narratives that entertain, inspire, and engage audiences worldwide.
Dharma Productions is a leading film production and distribution company founded by Yash Johar in 1976.