MUMBAI: Consumer electronics giant Samsung is betting on the growing premiumisation trend in India with the launch of its first online-to-offline lifestyle store in the country.
Located at the heart of India’s financial hub Mumbai, the store will showcase Samsung’s top-of-the-line premium products through unique curated experiences and real-life scenarios. This new store showcases the firm’s widest premium portfolio ranging from smartphones to televisions, refrigerators, washing machines and other products, leveraging the power of Samsung’s AI ecosystem.
“Today’s customers, especially Gen Z and millennials, are seeking premium products and unique experiences. They want to interact with the brand and its products, touch, feel and create. This is what Samsung BKC (Bandra Kurla Complex) is all about. We have curated never seen before experiences in eight unique zones that include all our AI experiences to excite people across segments. Here, customers will get a feel of our expansive connected devices ecosystem and our cutting edge technology ,” said JB Park, president & CEO at Samsung Southwest Asia.
Helped by an expanding working population and rising disposable incomes, Indians are upgrading their purchases and are willing to shell out extra money to buy premium products.
“The market itself is moving towards premium. It is a phenomenon which is cutting across—-be it television, refrigerator, washing machines, our galaxy devices or laptops. In our own brand stores, we have reached a point where now 65%-66% of the sales is coming from this category,” Sumit Walia, senior director D2C business at Samsung India told TOI.
Republished. Link to Original Article: https://timesofindia.indiatimes.com/business/india-business/samsung-bets-on-premiumisation-with-the-launch-of-its-first-online-to-offline-lifestyle-store-in-india/articleshow/107089997.cms