NEW DELHI: Television advertising in the news genre witnessed a 5% year-on-year increase in the January-June period this year, driven by food and beverages. Food and beverages was the leading sector with a 15% share of news genre ad volumes, with services following closely at 13%.
During the first half, F&B overtook services as the leading sector from the corresponding period previous year, an advertising overview on the news genre on TV by TAM AdEx said.
As regards categories, cement topped the list for the first half this year, with a 4% share of ad volumes, with Ultratech Cement being the top brand. The top 10 leading brands including Harpic, Dr Ortho Oil, Dettol Toilet Soap contributed 8% share of TV ad volumes.
Meanwhile, Reckitt Benckiser (India) and Hindustan Unilever retained their top positions during the Jan-June period.
The top 10 advertisers together added 21% share of ad volumes during this period.
TAM AdEx monitors over 600 TV channels and news advertising trends, and top spenders in terms of categories and advertisers.
Further, Hindi News was the leading subgenre, with a 19% share of ad volumes during the first half this year, while Tamil and Hindi regional genres followed closely. English News clubbed with Oriya, Urdu and some other subgenres, had 13% share.
The top rankers in ad volumes for the six-month period include building, industrial & land materials/equipment which ranked third with a 11% share, followed by personal healthcare at 8%, personal care/personal hygiene 7%, and auto with 6% share.
As a category, cement saw the highest increase in ad secondages with a growth of 41% y-o-y, the TAM AdEx data said. Among the top 10 categories, beauty accessories/products witnessed the highest growth of over 500x during Jan-June ’24.
For the full year 2023, advertising in the news genre remained robust, surpassing pre-pandemic levels with a 6% growth over 2019.
Hindi News claimed the top spot, accounting for over 15% of the ad volumes during both 2023 and 2022, the TAM AdEx data said earlier. The 20-40 seconds’ long ads had the highest, 64% share in 2023.
Republished. Link to Original Article: https://timesofindia.indiatimes.com/business/india-business/tv-advertising-in-news-genre-up-in-first-half-driven-by-fb/articleshow/113298873.cms